Good for the planet.
Good for your pocket.

birl (noun) : to spin or turn

We founded Birl to inspire brands and consumers to embrace circularity -
one trade-in at a time.

We exist to support brands connect to the circular economy, by helping them disrupt the “take-make-waste” model, keeping clothing and materials in use through recycling, repurposing and re-wearing.

Our team

Cam McGimpsey

Co-Founder & CEO

Cam's always had a love for travel and adventure having spent several years backpacking and volunteering throughout Asia, Africa and Central America.

His love for the outdoors eventually took him to Vancouver where he lived for 8 years, most weekends were spent hiking in the beautiful mountains of British Columbia. Returning to the UK in 2019, he likes to spend any free time with his young family in the UK’s stunning national parks and borrowing his in-laws campervan.

Professionally, he is an experienced Executive in VC backed businesses, most recently for a rapidly scaling global B2B SaaS business in the E-commerce logistics space. He also spent over a decade at Monitor Deloitte in their Strategy Consulting team (UK and North America).

Peter Lydon

Co-Founder & Chief Product Officer

Peter's appetite to create a meaningful difference to our planet skyrocketed when watching how much happier his young children were when they were outside. Wanting to ensure that the world would still be in a good place for future generations, he started exploring how tech could make this a realistic possibility.

Always keen to understand the latest behavioural trends, he is fascinated by how meaningful change can be achieved by making small lifestyle changes.

His experience lies as a seasoned e-commerce founder and director, with experience in customer acquisition and journey refinement. He has also spent time providing subject matter expertise to a retail SaaS businesses on how to build successful products for the e-commerce sector.

Our Purpose

We founded Birl to inspire brands and consumers to embrace circularity -
one trade-in at a time.

The Vision

To create a world where everything is either used or recycled.

Birl's Mission

For Birl to be synonymous with resale globally.

Awards & Partners

1% For The Planet
1% for the planet logo
In April 2023, we joined “1% for the Planet”, fully aligned with our vision we are committed to donating a portion of our annual revenues to environmental protection.
Angel Investment
Angel investment
As of August 2024, we have received investment from six different angel investors. All of them have provided invaluable added value in our mission to make resale easy and profitable.
Creative Catalyst
Innovate UK
In May 2023, we won Innovate UK’s prestigious “Creative Catalyst Competition” for disruptive tech, the award includes a £50k grant and access to a pool of talented advisers.
B Corporation
Certified B corp
In July 2023, we were awarded our “B Corp Pending” status, this is a big step in our commitment to use Birl as a force for good and we are now firmly on the path to becoming a fully Certified B Corp in 2024.
Angel Syndicate Investment
Angel investment
In August 2023, we received investment from a leading UK Angel Syndicate who shared our vision of “Making Better Easier”, they bring a wealth of experience in retail, tech and achieving scalable growth.
Start Up Wiseguys
Tech Accelerator
In June 2024, Birl started on one of the leading European sustainability accelerators ran by Start Up Wiseguys. Only 3 companies were successful from over 350 applications made.

Get Started

We are keen to speak with all brands that want to build something better. Please get in touch here.

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