How Birl works

One of the largest challenges of the resale movement is unlocking the £2 trillion of idle branded items in customers’ wardrobes. Birl’s solution addresses this problem by making the “trade-in” and “re-selling” process easy and valuable for both brands and customers.

See how in 6 simple steps

Get credit with Birl
1.

Your customer needs help to convert

They want to make a new purchase, but need an extra incentive to buy directly from your site.

A trade-in is just the ticket

Your customer discovers that they can trade in a previous purchase they no longer need. They decide to trade it back to the brand in exchange instant credit.
2.
3.

Immediate Credit = Instant Conversions

As your customer receives their credit immediately, they can convert instantly on a new purchase. They can even receive more credit if they commit to a higher spend.

Free & Easy Returns

Your customer chooses from a selection of free digital labels, packs up their item, and takes it down to the local drop off point. The process couldn't be easier.
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Birl handles everything for you

Your customer's trade-in is then sent directly to a premium clothing reseller, who process and sell the item on your behalf. Birl then refunds a percentage of the gross sale back to you, offsetting the credit given.

Zero-to-landfill commitment

If your customer's item is unsuitable for resale, it is ethically recycled or upcycled by one of our approved partners. We are committed to a zero-to-landfill policy
6.

Key benefits for brands

Incentivise customer to keep shopping direct

Increase your average order value & conversion rates

No additional operational or tech resources required

Quick & easy to install, with continued premium support

Ready for Resale?

Discover how Birl can make it happen in just a few hours.
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