How Birl Works
Birl’s single-button resale program offers your customers a best-in-class user journey, without the operational and technological complexity of doing it yourself.
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The trade-in journey
Birl handles everything from start to finish.
Discovery
Your customer finds the Birl button on your site’s product pages, checkout, or via targeted comms
01
Trade-in
They trade-in a previous purchase using their customer account. No additional logins are required
02
Immediate Credit
Your customer gets instant credit towards a new purchase, keeping them engaged in their site session
03
Instant Conversion
Immediate credit incentivises your customer to convert instantly - 5 mins is the average conversion time
04
No-touch Resale
The trade-in is sent to a specialist logistics provider, who process and resell the item on the brand’s behalf
05
Zero-to-Landfill
If the item is rejected for resale by the processor, it is either ethically recycled or upcycled
06
Getting started
Boost engagement and drive growth from the get-go with our expertly crafted integrations and supporting material
Email Templates & Flows
Customised, high-converting templates designed to drive trade-ins and increase customer engagement with minimal effort
Visual Content
Curated, engaging posts to promote your resale program, attract more customers, and increase brand visibility
How To Speak About Resale
Access ready-made copy, logos, key visuals, messaging guidelines and a resale playbook for a cohesive brand experience
Step-by-Step Videos
Clear, actionable video guides to help you launch, optimize, and maximize the success of your resale strategy
Still not sure?
Common questions
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