Shirt Trade-In Programme
Boost AOV, deepen loyalty, and hit sustainability goals — effortlessly.
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what is birl
Birl is an award-winning shirt trade-in and resale platform built for sports clubs. We make it easy to turn old shirts into new revenue — driving stronger fan loyalty, increasing average order value, and delivering real sustainability impact. Our no-touch, plug-and-play solution can be activated online or in-store in a single day, with zero extra work for your team.
how it works
01
Fans trade-in old shirts
online or in-store — no extra
logins, no fuss
02
They get instant credit to
spend on new kit, boosting
conversion
03
We take care of everything
— from logistics to resale
and support
04
You earn revenue and
unlock powerful stories
around sustainability
why clubs sign up
Drive sales & AOV
Instant credit boosts kit sales and increases average order value.
Keep It In-House
Trade-ins happen through your official store — not third-party sites.
Zero Lift for Your Team
We handle everything: tech, logistics, resale, and customer support.
Own the Story
Launch-ready assets make circularity easy to market and celebrate.
Sustainability in Action
Each trade-in funds kelp planting — delivering real, trackable impact.
Birl in numbers - What Clubs Are Seeing
60%
of supporters selecting Credit Boost — driving up AOV by 50%.
70k
clicks on a single Instagram story featuring Birl.
100
shirts turned into new upcycled products, generating £5000 of new revenue
300%
increase in trade-ins after using Birl’s marketing automations (50 trade-ins in 24 hours).
“The Birl platform is a fantastic fan engagement tool. Connecting resale and recycle opportunities into our existing supporter journey has been positively received. We’ve already seen an encouraging volume of trade-ins since launching in summer 2025. The operation is light touch for both supporters and Club staff.”
— Lee Barton, Head of Revenue, Oxford United
Birl is now a certified B Corp
Birl is purpose-driven organisation, covering the entirety of our business operations. As a B Corp we make a legal commitment to consider the interests of all stakeholders in their business operations, creating benefits for not just our shareholders.
Awards
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